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Digital Marketing Major (Semester-based) - Plan of Study Associate of Applied Science

Please note: the degree information listed here is based on the 2016 / 2017 Catalog which is subject to change. Please consult with an Academic Advisor or academic department for the latest information.

Online Learning Degree

Digital Marketing Major (Semester-based) - Plan of Study Associate of Applied Science is considered to be an Online Learning Degree. All course requirements for this degree are available in a Web or Blended (Hybrid) option. Some courses may require clinical or other laboratory visits. Other courses, such as practicums, might not be listed Distance Courses. Contact the Academic Department for further information and details.

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Semester 1

CourseFormats Offered
(Last Term Ran)
CreditsApprox In-State TuitionInstructional Method /
Notes
ACCT-1211
Financial Accounting
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Spring 2017
3$407.79, plus lab fees as applicableLecture: 2 hours - Lab: 2 hours
BMGT-1111
Management
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
COLS-1100
First Year Experience Seminar
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
1$135.93, plus lab fees as applicableLecture: 1 hour
CSCI-1101
Computer Concepts & Applications
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 2 hours - Lab: 2 hours
ECON-2200
Principles of Microeconomics
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
ENGL-1100
Composition I
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours

Semester 2

CourseFormats Offered
(Last Term Ran)
CreditsApprox In-State TuitionInstructional Method /
Notes
ACCT-1212
Managerial Accounting
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Spring 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
HUM-1100
Introduction to Humanities
Traditional  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-1105
Retailing
Web  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-1110
Marketing Principles
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Autumn 2015
3$407.79, plus lab fees as applicableLecture: 3 hours
STAT-1400
Statistical Concepts for Business
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 2 hours - Lab: 2 hours

Summer Semester

CourseFormats Offered
(Last Term Ran)
CreditsApprox In-State TuitionInstructional Method /
Notes
BMGT-2250
Project Management Principles
Web  Last ran Summer 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 2 hours - Lab: 2 hours
COMM-2200
Business Communication
Web  Last ran Summer 2017
Traditional  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours

Semester 3

CourseFormats Offered
(Last Term Ran)
CreditsApprox In-State TuitionInstructional Method /
Notes
CSCI-1320
Database Fundamentals
Web  Last ran Summer 2017
Traditional  Last ran Spring 2017
2$271.86, plus lab fees as applicableLecture: 1 hour - Lab: 2 hours
IMM-1220
Digital Media Preparation
Web  Last ran Spring 2017
2$271.86, plus lab fees as applicableLecture: 1 hour - Lab: 2 hours
MKTG-1125
Introduction to Social Media
Web  Last ran Spring 2017
Traditional  Last ran Summer 2017
Blended (Hybrid)  Last ran Spring 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-2200
Digital Marketing
Web  Last ran Spring 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-2550
Marketing Information & Consumer Analysis
Web  Last ran Autumn 2016
3$407.79, plus lab fees as applicableLecture: 3 hours

Semester 4

CourseFormats Offered
(Last Term Ran)
CreditsApprox In-State TuitionInstructional Method /
Notes
MKTG-2100
Social Media Marketing Strategy
Not offered in any format in the past 12 months.3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-2360
Direct & Database Marketing
Web  Last ran Spring 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-2400
Advertising & Promotion
Web  Last ran Spring 2017
Blended (Hybrid)  Last ran Autumn 2015
3$407.79, plus lab fees as applicableLecture: 3 hours
Technical Elective (see below)
 
VariesVariesVariesVaries
Choose between either
MKTG-2802
Marketing Seminar
Web  Last ran Summer 2017
1$135.93, plus lab fees as applicableSeminar: 1 hour
and MKTG-2902
Marketing Practicum
Web  Last ran Summer 2017
1$135.93, plus lab fees as applicablePracticum: 7 hours
or BMGT-2299
Case Studies in Strategic Management
Web  Last ran Summer 2017
Traditional  Last ran Spring 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 2 hours - Lab: 2 hours

Technical Electives

CourseFormats Offered
(Last Term Ran)
CreditsApprox In-State TuitionInstructional Method /
Notes
MKTG-1120
Branding
Web  Last ran Summer 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-1230
Customer Service & Sales
Web  Last ran Summer 2017
Traditional  Last ran Spring 2017
Blended (Hybrid)  Last ran Summer 2017
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-2290
Business to Business Marketing
Web  Last ran Autumn 2016
3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-2450
Services & Non-Profit Marketing
Not offered in any format in the past 12 months.3$407.79, plus lab fees as applicableLecture: 3 hours
MKTG-2750
Global Marketing
Web  Last ran Autumn 2016
3$407.79, plus lab fees as applicableLecture: 3 hours

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